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The Storytelling Edge
  • Language: en
  • Pages: 208

The Storytelling Edge

Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

Stories at Work
  • Language: en
  • Pages: 164

Stories at Work

Every business today wants to use content and storytelling to better connect with people. Few know how. And that uncertainty can be paralyzing. It shouldn't. As humans, stories are in our DNA. Since the beginning of civilization, we've told stories to build relationships, help messages stick, and make people care. In Stories at Work, the content strategy minds at Contently, the world renowned content marketing company, reveal their secrets that have helped award-winning brands to build intimate relationships with millions of people, and their leaders and managers to build stronger teams. How you think about stories will never be the same.

Marketing in the Boardroom
  • Language: en
  • Pages: 230

Marketing in the Boardroom

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.? Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand?the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.?

Selling Your Value Proposition
  • Language: en
  • Pages: 232

Selling Your Value Proposition

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

Complete Guide to Digital Infrared Photography
  • Language: en
  • Pages: 160

Complete Guide to Digital Infrared Photography

Cameras can capture what the eye can't perceive: the presence of infrared light. And shooting infrared (IR) with a digital camera makes it easier than ever to create distinctively dreamlike high-contrast black-and-white pictures. Using a wealth of stunning images, this thorough resource explores the technical and creative possibilities of this unique and increasingly popular medium. Begin with the basic concepts for shooting infrared, along with an overview of equipment. Get tips on focus and exposure; IR filters; and having a camera converted to shoot specifically in infrared. Follow instructions for processing and printing the photos--including toner effects and faux color. One glance through this guide and it's clear why infrared pictures are fun to take and beautiful to look at.

The Lost Art of Closing
  • Language: en
  • Pages: 240

The Lost Art of Closing

  • Type: Book
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  • Published: 2017-08-08
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  • Publisher: Penguin

If you want to succeed in sales, you need to know how to close. Anthony Iannarino, star sales blogger, consultant, speaker, and author of the national bestseller The Only Sales Guide You'll Ever Need, lays out the new rules of closing. Closing the deal is the most crucial step in the sales process. Yet most salespeople are following outdated, incorrect, and harmful advice telling them to aggressively and forcefully go for the hard sell--or else to sell so softly that they are afraid to ask for any commitments at all! They've heard "Always Be Closing" and "Never Be Closing." But neither of those mantras are true in the complex sales landscape we have today. Closing now is all about building t...

The Confidence Game
  • Language: en
  • Pages: 288

The Confidence Game

  • Type: Book
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  • Published: 2016-01-12
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  • Publisher: Penguin

"It’s a startling and disconcerting read that should make you think twice every time a friend of a friend offers you the opportunity of a lifetime.” —Erik Larson, #1 New York Times bestselling author of Dead Wake and bestselling author of Devil in the White City Think you can’t get conned? Think again. The New York Times bestselling author of Mastermind: How to Think Like Sherlock Holmes explains how to spot the con before they spot you. “[An] excellent study of Con Artists, stories & the human need to believe” –Neil Gaiman, via Twitter A compelling investigation into the minds, motives, and methods of con artists—and the people who fall for their cons over and over again. Wh...

Social Selling Mastery
  • Language: en
  • Pages: 224

Social Selling Mastery

A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum t...

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
  • Language: en
  • Pages: 272

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach....

Non-obvious 2017
  • Language: en
  • Pages: 325

Non-obvious 2017

The ALL NEW 2017 Edition of the Wall Street Journal Bestseller Non-Obvious Featuring 15 NEW trends and a recap of more than 75 previously predicted trends! Why are companies around the world investing in yoga and encouraging mindfulness? What can the world's most exclusive restaurants teach you about the future of consumption? Why are so many people in sectors from farming to gaming choosing downgraded products and experiences? The answers to these questions may not be all that obvious. And that's exactly the point. For the past 6 years, marketing expert, former Ogilvy executive and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by aski...