Father Brown | My Golden Life | The Wacky Adventures of Ronald McDonald: The Legend of Grimace Island (1999)

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The Storytelling Edge
  • Language: en
  • Pages: 208

The Storytelling Edge

Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

It's Transformation, Contently
  • Language: en
  • Pages: 288

It's Transformation, Contently

  • Categories: Art

John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.

Smartcuts
  • Language: en
  • Pages: 272

Smartcuts

Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time. How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm? One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that ...

The Advertising Handbook
  • Language: en
  • Pages: 280

The Advertising Handbook

  • Type: Book
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  • Published: 2018-02-28
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  • Publisher: Routledge

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automat...

Ironic Perfection: Poetic Works of Aaron Ozee
  • Language: en
  • Pages: 165

Ironic Perfection: Poetic Works of Aaron Ozee

American Author and poet Aaron Ozee has brought you multiple works of poetic beauty, but never until now has each one of his published titles been combined together into a single collection. The world will at last know poetry at its finest.

Sting-Ray Afternoons
  • Language: en
  • Pages: 336

Sting-Ray Afternoons

One of Amazon and Golf Digest's Best Books of 2017 A wild and bittersweet memoir of a classic '70s childhood It's a story of the 1970s. Of a road trip in a wood-paneled station wagon, with the kids in the way-back, singing along to the Steve Miller Band. Brothers waking up early on Saturday mornings for five consecutive hours of cartoons and advertising jingles that they'll be humming all day. A father-one of 3M's greatest and last eight-track-salesman fathers-traveling across the country on the brand-new Boeing 747, providing for his family but wanting nothing more than to get home. It's Steve Rushin's story: of growing up within a '70s landscape populated with Bic pens, Mr. Clean and Scrubbing Bubbles, lightsabers and those oh-so-coveted Schwinn Sting-Ray bikes. Sting-Ray Afternoons paints an utterly fond, psychedelically vibrant, laugh-out-loud-funny portrait of an exuberant decade. With sidesplitting commentary, Rushin creates a vivid picture of a decade of wild youth, cultural rebirth, and the meaning of parental, brotherly, sisterly, whole lotta love.

Dream Teams
  • Language: en
  • Pages: 304

Dream Teams

  • Type: Book
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  • Published: 2018-06-05
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  • Publisher: Penguin

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together. You'll learn: * How ragtag teams--from soccer clubs to startups to gangs of pirates--beat the odds throughout history. * Why DaimlerChrysler flopped while the Wu-Tang Clan succeeded, and the surprising factor behind...

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
  • Language: en
  • Pages: 256

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, pract...

Art, Inc.
  • Language: en
  • Pages: 184

Art, Inc.

You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art—through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools—and the confidence—to turn your passion into a profitable business. LEARN HOW TO: • Set actionable goals • Diversify your income • Manage your bookkeeping • Copyright your work • Promote with social media • Build a standout website • Exhibit with galleries • Sell and price your work • License your art • Acquire an agent • And much more

Hope-- from the Heart of Horses
  • Language: en
  • Pages: 206

Hope-- from the Heart of Horses

Explores the bond between horses and people, including trusting instincts, addressing emotions, and releasing negativity, in an account that describes the author's relationship with an abused horse.